adrianasdiary

Recently my friend in Beijing, China decided to make the big...

Mon, 25 Mar 2013 03:58:04 -0400

Recently my friend in Beijing, China decided to make the big move and do what many dream of and few dare to do - embark upon her very first startup. Hers as you’ve already figured out, is a fashion startup - Arteasta.net, - which aims to showcase emerging designers from across China, as well as ambitiously develop her very own fashion line, called Lei.

When your aspiration is that grand it’s hard to know where to even start. But besides many many sleepless nights, the word impossible was never uttered.

Anyway, as a good friend with my own spirit of entrepreneurship i’ve helped her team set-up a website with her very own back-end management system - www.arteasta.net. She can now not only create posts, slideshows videos, pages, but also create contributor users, who can submit articles for her to review and publish.

After that we need beautiful (well, at least my friends thought they are) images of her own clothing collection as well as other emerging designers. So, we had a few quick shoots here and there, and this is one of the outcomes you see today.

Following this she can expect sleepless nights of mingling with the media, the fashionistas, the VCs and whoever else is relevant to a fashion startup. But at the end of it all, all it took to get started is an idea, a brand, a website and a few awesome pics!

I love to see a company grow from the ground up, and I hope this one goes far.

Ivy once did my make-up (former modeling days) for a shoot in...

Mon, 23 Jul 2012 00:27:06 -0400

Ivy once did my make-up (former modeling days) for a shoot in Beijing, China. Remarkably she remembered me 4 years later when we met at a fashion event. I was surprised I didn’t remember her, because she was such a rare asian beauty. Perfect cat eyes, large lips, small slightly pressed nose and flowing blonde locks, which she changes to every colour of the rainbow periodically. I am so happy, I finally got her into my studio for a shoot. Make-up artist… pft… she should have been the model all along!

Come sit with me.

Sun, 20 May 2012 07:02:20 -0400

Come sit with me.

we’re just two lost souls, swimming in a fishbowl…

Tue, 24 Apr 2012 02:22:02 -0400

we’re just two lost souls, swimming in a fishbowl…

Festival time is near (by Adriana Lica)

Mon, 23 Apr 2012 10:09:56 -0400

Festival time is near (by Adriana Lica)

FREEZE!

Sun, 22 Apr 2012 09:47:35 -0400

FREEZE!

Natural accessories. Yangshuo, China.

Mon, 16 Apr 2012 03:44:45 -0400

Natural accessories. Yangshuo, China.

No flowers around me yet, just on me. (by Adriana Lica)

Tue, 03 Apr 2012 08:00:52 -0400

No flowers around me yet, just on me. (by Adriana Lica)

This is one of my designer friend’s coat… i know...

Sat, 31 Mar 2012 11:42:59 -0400

This is one of my designer friend’s coat… i know winter is over, but it looks so good, like it could fit a display of watches on one side and some foreign passports on another, and still look sexy on a woman. Do you know what I mean? No… probably not. And some more styles from her day wear collection attached :)

Oh I haven’t tumbled, tweeted in such a while! I’ve...

Sat, 31 Mar 2012 09:58:04 -0400

Oh I haven’t tumbled, tweeted in such a while! I’ve been feeling rather artistic with my photoshop lately… here is my pink hair in the dark.

Morning Series: you wake up and still half-asleep go for your...

Sun, 12 Feb 2012 19:57:35 -0500

Morning Series: you wake up and still half-asleep go for your morning caffeine hit. Your eyes are not yet used to the sunlight, so you close them and bring your lips in to the mug for the first sip of your morning coffee…